The franchise industry is thriving in North America. In the United States alone there are over 759,000 franchise outlets accounting for $757 billion a year in revenue. Canada is also expanding rapidly, with approximately 4,300 new franchise outlets opening each year. In this growing and evolving market, brands
As the world begins to reopen after pandemic-induced closures, small businesses are wondering what they can do to keep their doors open (literally and figuratively). For some, the changes are as simple as adopting remote work software and doing business digitally. For others, on-site interactions are unavoidable. If
Facebook is a valuable channel dental practices can leverage to drive appointments. One of the best ways to do so is to direct ad clicks to a landing page that has prominent click-to-call buttons. As a dental marketer, you know that calls are a valuable channel for dental
Receive Leads for Your Practice Weekly Place advertisements in front of your desired target audience on Facebook Make Your Best Initial Offer to Attract New Patients In for a visit Pay pennies for each click sent to our landing page Capture and nurture leads Turn leads into new
Some new patients may be much more valuable to your dental practice than others. Depending on your niche, services you’re trying to expand, location, and a variety of other factors, there may be ideal types of patients you want to attract most. By understanding those patient types, you
As a dentist, competition for first-page rankings in Google is fierce. So how can you set your practice apart from the pack and get the most visibility for your practice? The answer is to implement a local search engine optimization (local SEO) campaign following a proven step-by-step
When you’re looking for a local business that’ll whiten your teeth, help buy a new home, or sell you the book your friend recommended, how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different.
From now until September 2020, Google is giving businesses the opportunity to promote themselves for free in Google Maps Every month, over 1 billion people use Google Maps to see what’s around them, search for businesses, and find directions. Promoted pins on Google Maps help your business stand
Times are exceptionally hard, especially for local restaurants, which were always in a precarious business even before the COVID-19 pandemic hit. But when times are hard, don’t take advantage of the suffering and desperate to exploit and profit from them. GrubHub and Seamless (same business) are hurting, not
50% of restaurant businesses are failing due to fierce competition and lack of top-notch marketing strategy. Nowadays, the success of a restaurant goes beyond cooking the best dishes. Due to the advent of technology, the business landscape of the restaurant business has transformed immensely. Apart from relying solely
