Have a Long-Term Mindset In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area that benefits from this retreat. Now is a key time for businesses to invest in SEO so they can
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google, and Facebook to announce the quality of their business publicly. The good news is that this lets businesses
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business and
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located. In
Local Competition Levels HVAC Contractor Playing Field Increasing Rank Incorrect information is not only a ranking killer, but it can also steer potential customers away from a business. Ask Google anything and it will provide an answer — even to its own mysterious list of service products like Google My Business (GMB). According to Google, GMB is
If you’re a business in the United States, your customers are on Facebook. 90 million businesses are using Facebook Pages, and 4 million are advertising on Facebook. 5 million businesses are using Instagram business profiles, and 2 million are advertising on Instagram. SMBs are flocking to Facebook, testing things out, and when they see results (which they are) they are spending more and
Listings are an online summary of essential information for your business that serves as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business
Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face? You’d want to know, wouldn’t you? The
As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office, or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer than
The Local Business Online Toolkit aims to help businesses affected by the COVID-19 pandemic to succeed online. The tools include everything a local business needs, including a free e-commerce website and communication solutions for keeping in contact with customers. Many small businesses that are not online and e-commerce enabled are being disproportionately affected by the pandemic. The situation is
