A significant number of your first-time visitors are at the research stage of their buying journey and will “bounce” to the next site to research your completion. Set up your site with code to tag each visitor to re-engage them after they leave your pages and visit other sites. You can pull some code easily from Facebook Ad Manager. Then you can use retargeting to nurture them back to your pages. Retargeting is being used more and if you’re not doing it, you may be losing these opportunities to your competition.
If a prospective client called your business to ask a few questions, you would follow-up to nurture the lead until you could sign them as your client. Re-marketing is the same effort online continuing to engage each visitor throughout their buying journey until they get to the decision-making stage and call your business.
They landed on your site for a reason. Recapture the “bounced” opportunity using re-targeting to direct them back to your pages. These are your next customers, clients, patients, and sales.