The option to order food online has been integrated into Google Search, Google Maps, and Google Assistant, offering you a complete end-to-end food ordering experience without leaving Google.
If you search for a particular type of cuisine or a restaurant in Google Search or Maps, then you may now see an “Order Online” button next to some of your options. Tap on that button and you’ll be able to run through the whole food ordering process with Google. That means picking your restaurant, your preferred delivery service, and even reviewing the menu and selecting your dishes. You’ll also be able to see delivery or pickup times and even check out and pay for your order using Google Pay.
You can easily position your business and make it easier for your customers to find you and order right from the search grid, saving you a large part of your online ordering profits.
This move isn’t a major surprise. Google first began integrating delivery services into search results a few years ago, and Americans love takeout. The amount that the average American family spends on restaurants and takeout every year has been climbing a lot faster than the amount they spend on groceries, according to the Bureau of Labor Statistics. The process has already been made easier with food delivery apps, but integrating it directly into Google goes a step further.
Order with Google Assistant
If tapping or clicking that “Order Online” button seems like too much work, then you can ask Google Assistant on your Android phone or iPhone to do it. Simply say, “Hey, Google, order food from Two Guys from Italy,” or whatever restaurant you prefer. Google Assistant will prompt you to pick delivery or pickup, then specify your preferred delivery service, before displaying the menu.