You pull up your favorite search engine for a little online research, of course.

Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it.

Did you know that 88% of consumers who do a local search on their smartphone visit or call a store within a day? In fact, nearly 46% of all Google searches are seeking local information.

A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred. Take a look at these 16 local SEO facts and see why utilizing SEO could help your organization. (And to learn which parts of your site to optimize for local searches, check out this post.)