- 90 million businesses are using Facebook Pages, and 4 million are advertising on Facebook.
- 5 million businesses are using Instagram business profiles, and 2 million are advertising on Instagram.
SMBs are flocking to Facebook, testing things out, and when they see results (which they are) they are spending more and more money.
Facebook has more than 2.4 billion active users every day, and Facebook has the biggest reach of any social media network.
Their advertising gives you the opportunity to create highly targeted audiences, which you wouldn’t necessarily reach through something like print or TV advertising. And when you consider that you can spend as little as $1 per day, Facebook Ads can be both incredibly effective and super affordable for small businesses.
Now for the bad news: 62% of small businesses fail when it comes to Facebook Ads.
That doesn’t mean that your business will fail, though, which is why we’re here to help.
Your customers are almost definitely on Facebook, but if you don’t know the best ways to reach them, you’ll be throwing money away. Plus, when you pay for Facebook Ads that aren’t delivering results, you hand your target audience over to your competitors – the ones who are handling Facebook Ads better than you are.
In this article, we’re going to help you become part of the successful 38 percent.
We’ll talk about why Facebook may not work right now for your business. Then, we’ll go into how small businesses can set themselves up for success, covering everything from the industries that perform well (and poorly) on Facebook to how knowledge and strategy may be more important than business size. We’ll talk about the time it takes to handle Facebook marketing and help you understand what’s needed in terms of a budget for advertising.