Keywords are the most relevant words that search engines and customers use to locate your business online. While not the ONLY factor in the algorithm that Google uses for rankings, it is undoubtedly one of the most important.
A gutter contractor needs to make sure their website is using the most relevant keywords to maximize their gutter SEO. Using keywords effectively can help you rank in the top Google search results as a roofing company.
So how does a gutter company do this?
Selecting Gutter Keywords
We can get a pretty good idea by using the tools that Google makes available to use.
Start by simply brainstorming a list. For gutters, this means that keyword phrases like “gutter company,” “gutter replacement,” and “gutter repair” are likely to have a large search volume. Enter these terms into the Google search bar and at the bottom of a results page look at the phrases in the “Searches related to…” section to see other ideas.
The Google Keyword Planner is a FREE tool to help you discover and research gutter keywords. Simply create a free Google Ads account to get started. The keyword planner can provide you with search volume, trends, and searches between mobile and desktop so that you can really hone in on the best gutter keywords to use.
Location-Specific Gutter Keywords
Now that we have an idea of what keywords are relevant for gutters, we need to make sure that Google (and your customers) recognize that your business operates in a specific area. Without using location-specific keywords, customers in your local area might never find your business for local searches!
A good start to do this is by optimizing your Google My Business listing, but we also want to make sure that we append your local service area to the keywords that we found earlier. For example:
- Gutter Contractor Brooklyn, NY
- New Orleans Gutter Repair
- Charlotte NC Gutter Replacement
Try to use variations of the city and state in your keywords. For example, you can use “Brooklyn,” “Brooklyn NY” and “Brooklyn New York” as different variations with the same keywords. While Google is getting better at recognizing these are all the same thing, not all search engines are quite as smart.
In addition to using your primary gutter service area, you should also identify the larger sub-areas in your region to use those local keywords as well. For example, if your gutter company is based in North Carolina, you may want to optimize your gutter keywords for Charlotte, Raleigh, and Greensboro as well.
Long-tail and Short-tail Gutter Keywords
To really maximize your traffic online, you will want to utilize long-tail keywords. Long-tail keywords are essentially very specific search terms that, while having a more narrow focus, generally have much higher buyer intent.
In addition, long-tail keywords may account for up to 70% of all web searches.
This means that we might expand on the search term “gutter replacement” to “seamless metal gutter replacement.” This customer knows exactly what they want, and you want to make sure your website appears when they search for it.
Help with Keyword SEO
Local Connect uses advanced tools and metrics to identify and optimize keywords for all of our service area businesses.