Optimizing for “Near Me” Searches on Google
Optimizing for “Near Me” Searches on Google is vital to your potential customer’s ability to find information about your business.
If you’re not showing up in these searches, chances are your competition is.
Implement a better local search engine optimization (SEO) strategy with our tips for optimizing for “near me” search.
Be sure to include and update your business’s essential information in your GMB, including your address, store hours, contact information, location, and keywords of your business and industry.
Adding photos with names that match your chosen keywords can also better increase your rankings.
Geotag your images to “help search engines see the association between that photo and a specific location.”
Adding geographical and keyword-rich metadata is vital to your business listing’s success.
Tip 2: Make Sure Name, Address, and Phone Number (NAP) are Consistent Throughout Your Website
Making sure that your business’s information is listed throughout your site helps your users reach you and helps search engines make a correlation between your website, your GMB, and your other properties online (profiles, social media, etc.)
Having a standard “contact” page is essential, however, you should still include your company’s NAP and other contact information on all of your pages’ footer. Having your company information site-wide makes it easier for Google to make those connections.
Ensure that this information matches your GMB listing.
Tip 3: Add Geographical Information Throughout Your Site
Adding hyper-local content such as landmarks, neighborhoods, and cities in your site’s content can help prod the search engines to place you higher in local search results by seeing the correlation between your business location and the searcher’s location.
Tip 4: Add Textual Driving Locations on a Page
Every opportunity for optimizing will help. Something as simple as driving locations can help you land in the much-coveted “3 pack” section of Google’s SERP.
Adding in directions based on local landmarks and neighborhoods can help you stand out from the competition.
Tip 5: Add Schema Markup to Your Pages
Properly structuring your data (and having it match your GMB) helps search engines understand and communicate with your website.
Adding relevant and accurate schema will not only help in optimizing for “Near Me” Searches on Google but for local SEO overall. This will also increase the likelihood of your site showing up in rich snippets (optimal position) in Google.
Tip 6: Ensure that your pages load quickly and correctly on mobile devices
The majority of mobile website visitors will bounce from (leave) a site if it doesn’t load within three seconds. So much so that Google factors in site speed in their top-secret algorithms.
Make sure your website is also mobile-friendly. (responsive) It should look good on smart devices but is also fully functional to keep potential customers from looking elsewhere.
Tip 7: Get as Many Reviews as you Can Throughout the Web (Especially GMB)
Your customer service sets your business apart from your competition. When competing without other local businesses in your area, reviews, and the quantity of high-rated reviews that you have across multiple locations online (especially on your Google My Business Page) can increase your chances of landing customers’ business exponentially.
Eighty-eight percent of users trust online reviews as much as they do personal recommendations. By encouraging your customers to leave reviews, you build brand affinity, and Google will reward you in the search engine results.
Tip 8: Ensure That ALL Your Listings Are Accurate
Even though GMB is the most widely used, we tell all of our clients to search the “near me” terms they wish to rank for and make sure that they have a profile listed on as many review sites appearing on page 1.
The more authority a business can generate on review sites such as Yelp or Facebook, the higher it will rank.
Tip 9: Don’t Focus on the Actual Term “Near Me”
We’ve seen little evidence that the actual phrase “near me” has any SEO benefits. Adding “near me” in your site’s content is difficult and doesn’t typically read naturally. So don’t stress over adding the phrase verbatim. Follow our tips, and you’ll be poised to show up in those “near me” searches and see local SEO success.
Tip 10: Acquire backlinks with Geographic Anchor Text
Backlinks work wonders in improving your business’s rankings on Google local. To see more success with “near me” searches, get high authority and relevant backlinks that use geographically-rich anchor text.
For example, if you want to rank for “near me” searches for the location “Chicago” and the category “pediatric dentistry,” then you’ll need to use location-rich variants of anchor text like “best pediatric dentist in Chicago”, “Chicago pediatric dentist”, etc…
Tip 11: Create a blog and acquire local links
Creating and regularly updating a blog is one of the best ways to acquire local links.
A blog is essential in your content marketing strategy because it lets you share articles and posts regularly, allowing your users to remain updated about your business’s services.
A well-maintained blog is also a great way to earn local links and can persuade users in the early stages of the customer journey to buying your services or products.
Consider conducting interviews with local influencers in your niche and publish them on your blog.
The influencer might link to your blog from theirs, which will help you acquire relevant backlinks.
You can also conduct local surveys and publish the results as a report on your blog. Again, this is another excellent way to earn high-authority backlinks.
Bonus Tip: Local Consumer Connect is a top-rated SEO and Digital Marketing Company in New York City that has helped dozens of businesses rank higher in Google’s SERP.
Our SEO, Content Marketing, and Web Development Services can help your business in optimizing for “Near Me” Searches on Google, and to appear more in local (and global) searches to drive more organic traffic to your website
Interested in what we can do for your business? Contact Us.