From keywords and backlinks to a strong local presence, there are several factors that impact your search engine rankings.  you might be wondering

With significant on-going changes in the industry, you probably have questions and concerns about your current tactics—and where to focus your attention.

Below are a few of the most common questions our customers ask us when it comes to their local SEO strategy.

.

How do I get on page one of Google for a specific keyword?

There’s no magical formula to ranking on the first page, but Google heavily favors websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will only hurt your rankings.

My rankings have dropped in recent months. What happened?

Rankings change all the time, but if you’ve seen a significant drop, it could be due to increased competition under specific search terms, Google penalties, poor user experience, bad backlinks, or outdated or spammy content. Uncover what’s going on with our free local SEO audit.

I’m ranking well, so why am I not getting business from my site?

This could be due to complicated navigation on your site. If potential customers get to your site but don’t know what to do next, they’re likely to leave and head back to the search results page to find an alternative. That means lost business to your competitors.

.

I have lots of links to my website but I’m not ranking well. Why is that?

Google takes into account the quality of your backlinks, not the number. You want to obtain links from authoritative websites in your industry to indicate that you’re a knowledgeable and reliable company to do business with.

How do I reach and attract a local audience to my website?

By setting up a Google My Business account and building a presence on local listings websites (e.g. Yelp, TripAdvisor, etc.), users will be presented with your location and contact information when they make a geographic-based search.

How long does it take to start seeing results with SEO?

There’s no set timetable for when you’ll start to see rankings improve. Some businesses see progress within a few months, but many others need a year or more to recover from a Google penalty or clean up their content and backlinks.

.

Local search engine optimization is the customizing of SEO tactics and techniques for a geo-targeted audience. Local SEO helps physical and digital businesses market themselves online by making their web presence more friendly and visible to local customers and prospects within a given geographical area.