In 2021 Lawyers and law firms are replacing the purchase of expensive leads with SEO, a more sustainable lead generation solution with a remarkable ROI. Search engine optimization is the most effective long-term strategy to generate qualified legal leads for attorneys. What is SEO? Any work that enhances your website’s visibility on any andcontinue…
2021 is here and with search algorithms constantly changing, it’s crucial to be aware of new trends and development. And E-A-T has become one of the most-talked-about Google metrics today with Google emphasizing E-A-T more and more. Although it has been part of Google’s guidelines for some time now, expertise, authoritativeness, and trustworthiness –continue…
Did you know that 46% of all searches on Google are local? Yes, nearly half of ALL Google searches revolve around local businesses. In other words, if you don’t already have a local SEO setup for the multiple locations of your business, you are missing out on massive traffic and sales. What is Multiple-Locationcontinue…
In this age of digital marketing, why issue a press release when you could boost a post on Facebook or add more budget to your Google Ads campaign? We issue press releases for the value that they add to Organic SEO. Press releases might not be a promotional tool on the radar of mostcontinue…
How many times has your company tried a lead generation program that hasn’t worked? How much money have you spent (and lost) on lead generation services that haven’t worked out? I speak with companies (specifically contractors and remodelers) that constantly have bad experiences with 3rd party lead generation services. Nearly 90% ofcontinue…
Retargeting is a powerful form of advertising that lets you follow up with your website visitors. If you’re spending a lot of energy and money to get traffic to your website, the goal is for each visitor to have the best experience and opt-in as a lead or make a purchase, right? …But therecontinue…
In today’s competitive market, the success of your local business relies heavily on the success of your local SEO strategy. Knowing the trends and data surrounding local search can help you to make better-informed decisions regarding your local search optimization strategy. Here are the best 2020 Local SEO stats every marketer needs to know.continue…
What is a Google Business listing? Launched in 2014, Google My Business (GMB) is a free platform that highlights information about local businesses. Over the years, Google has deeply integrated GMB listings into the search results – especially on mobile searches and searches with local intent. Google Business profiles are designed for local companiescontinue…
Google Local Services Ads for attorneys make it easier to get your law firm’s website to appear at the very top of a Google search results page. In this article, we will discuss what Google Local Services Ads are and what you need to do to have your law firm take advantage of thecontinue…
business directories are here to stay, and every business should know where they need to be listed. You probably already know the importance of managing your business’ online presence (and therefore listings), but there are a lot of directories and websites to choose from to list on. Which online business directories businesses shouldcontinue…
