Optimizing for “Near Me” Searches on Google is vital to your potential customer’s ability to find information about your business. If you’re not showing up in these searches, chances are your competition is. Implement a better local search engine optimization (SEO) strategy with our tips for optimizing for “near me” search. Tip 1: Updatecontinue…
Keywords are the most relevant words that search engines and customers use to locate your business online. While not the ONLY factor in the algorithm that Google uses for rankings, it is undoubtedly one of the most important. A gutter contractor needs to make sure their website is using the most relevant keywords tocontinue…
What is SEO? Any work that enhances your website’s visibility on any and all search engines, excluding paid advertising, is called Search Engine Optimization. Since Google gets nearly 92% of all search traffic, digital marketing agencies that offer marketing for law firms, focus on optimizing your website for Google. Yahoo, Bing, and other searchcontinue…
2021 is here and with search algorithms constantly changing, it’s crucial to be aware of new trends and development. And E-A-T has become one of the most-talked-about Google metrics today with Google emphasizing E-A-T more and more. Although it has been part of Google’s guidelines for some time now, expertise, authoritativeness, and trustworthiness –continue…
Did you know that 46% of all searches on Google are local? Yes, nearly half of ALL Google searches revolve around local businesses. In other words, if you don’t already have a local SEO setup for the multiple locations of your business, you are missing out on massive traffic and sales. What is Multiple-Locationcontinue…
How many times has your company tried a lead generation program that hasn’t worked? How much money have you spent (and lost) on lead generation services that haven’t worked out? I speak with companies (specifically contractors and remodelers) that constantly have bad experiences with 3rd party lead generation services. Nearly 90% ofcontinue…
Retargeting is a powerful form of advertising that lets you follow up with your website visitors. If you’re spending a lot of energy and money to get traffic to your website, the goal is for each visitor to have the best experience and opt-in as a lead or make a purchase, right? …But therecontinue…
In today’s competitive market, the success of your local business relies heavily on the success of your local SEO strategy. Knowing the trends and data surrounding local search can help you to make better-informed decisions regarding your local search optimization strategy. Here are the best 2020 Local SEO stats every marketer needs to know.continue…
What is a Google Business listing? Launched in 2014, Google My Business (GMB) is a free platform that highlights information about local businesses. Over the years, Google has deeply integrated GMB listings into the search results – especially on mobile searches and searches with local intent. Google Business profiles are designed for local companiescontinue…
Google Local Services Ads for attorneys make it easier to get your law firm’s website to appear at the very top of a Google search results page. In this article, we will discuss what Google Local Services Ads are and what you need to do to have your law firm take advantage of thecontinue…