How many times has your company tried a lead generation program that hasn’t worked? How much money have you spent (and lost) on lead generation services that haven’t worked out? I speak with companies (specifically contractors and remodelers) that constantly have bad experiences with 3rd party lead generation services. Nearly 90% of
Retargeting is a powerful form of advertising that lets you follow up with your website visitors. If you’re spending a lot of energy and money to get traffic to your website, the goal is for each visitor to have the best experience and opt-in as a lead or make a purchase, right? …But there
In today’s competitive market, the success of your local business relies heavily on the success of your local SEO strategy. Knowing the trends and data surrounding local search can help you to make better-informed decisions regarding your local search optimization strategy. Here are the best 2020 Local SEO stats every marketer needs to know.
What is a Google Business listing? Launched in 2014, Google My Business (GMB) is a free platform that highlights information about local businesses. Over the years, Google has deeply integrated GMB listings into the search results – especially on mobile searches and searches with local intent. Google Business profiles are designed for local companies
Google has just released its Local Services Ads to attorneys nationwide. It will never be easier than right now to get your law firm’s website to appear at the very top of a Google search results page. This is a significant development for law firm marketing because it is a brand new service, and you should
For Law Firms, Financial Planners, and Real Estate Professionals there are two fundamental elements of your business’s digital footprint that can help your business skyrocket. Your business appearing on the top of page one of Google search results. Your business having a stamp of approval verifying the quality and integrity of the services you
business directories are here to stay, and every business should know where they need to be listed. You probably already know the importance of managing your business’ online presence (and therefore listings), but there are a lot of directories and websites to choose from to list on. Which online business directories businesses should
Local business citations are one of the essential factors that determine the ranking of a website in a local search engine and in mobile search today. They are mentions of your Company Name, Address, and Phone Number (NAP) around the web. If you are finding it difficult to get your busing web page at
Local SEO is one of the most powerful search engine optimization tools available today, and a great way to reach highly qualified prospects in your area. You’re probably already taking advantage of the invaluable — and free — Google My Business (GMB) tool as a part of the Google Local Search (GLS) platform. But if
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you
