Digital Marketing for Local Businesses

Digital Marketing, SEO, SEM, Social Media Marketing, YouTube Advertising, YouTube Marketing, Email Marketing, Facebook Advertising, Online Marketing, Online Advertising for location-based business. SMB, mid-market, multi-location, loyalty programs. Local Advertising

Search Optimization for Dentists

  As a dentist, competition for first-page rankings in Google is fierce. So how can you set your practice apart from the pack and get the most visibility for your practice? The answer is to implement a local search engine optimization (local SEO) campaign following a proven step-by-step process. SEO involves engaging in online activities …

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Free Promotion in Google Maps

From now until September 2020, Google is giving businesses the opportunity to promote themselves for free in Google Maps Every month, over 1 billion people use Google Maps to see what’s around them, search for businesses, and find directions. Promoted pins on Google Maps help your business stand out during these moments by displaying a …

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Stop Using GrubHub!

Times are exceptionally hard, especially for local restaurants, which were always in a precarious business even before the COVID-19 pandemic hit. But when times are hard, don’t take advantage of the suffering and desperate to exploit and profit from them. GrubHub and Seamless (same business) are hurting, not helping, restaurants they pretend to support. GrubHub …

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6 Key Digital Marketing Tools for Restaurants

50% of restaurant businesses are failing due to fierce competition and lack of top-notch marketing strategy. Nowadays, the success of a restaurant goes beyond cooking the best dishes. Due to the advent of technology, the business landscape of the restaurant business has transformed immensely. Apart from relying solely on traditional word of mouth, many restaurants …

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Restaurant Relief Bills, Will Cap Delivery Fees

A package of bills passed by the New York City Council Wednesday will help the city’s restaurants survive the coronavirus crisis and come back strong when restrictions on dining in can be safely lifted, lawmakers, and restaurant industry members said. Bills approved by the council Wednesday will set caps on third-party delivery fees, prevent delivery …

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Third Party or Direct Ordering

Third-Party vs. Internal Online Ordering

Online ordering and delivery have grown 300 percent faster than dine-in traffic, moreover, 86 percent of consumers are using delivery services at least once per month, and 26 percent of consumers order food for takeout or delivery once per week. McKinsey & Company reports that online penetration of the total food delivery market passed the …

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Data Can Boost Restaurant Sales

Life in the restaurant business can be one of the most rewarding around. It can also represent something of a struggle, as the need to boost restaurant sales in the face of growing customer demands, increased competition, and rising costs of keeping a restaurant afloat are common issues surrounding today’s establishments. Leading chains like Starbucks are …

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