business directories are here to stay, and every business should know where they need to be listed. You probably already know the importance of managing your business’ online presence (and therefore listings), but there are a lot of directories and websites to choose from to list on. Which online business directories businesses shouldcontinue…

Local SEO is one of the most powerful search engine optimization tools available today, and a great way to reach highly qualified prospects in your area. You’re probably already taking advantage of the invaluable — and free — Google My Business (GMB) tool as a part of the Google Local Search (GLS) platform. But ifcontinue…

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help youcontinue…

Whether you specialize in child custody or divorce proceedings, family law firm marketing is the key to reaching new clients. But what marketing works best to effectively grow your law practice? Let’s break down the options proven to successfully impact your family law business at the best ROI. Search Engine Optimization SEO is thecontinue…

SEO For Law Firms: SEO – or search engine optimization – is a method of increasing the volume and quality of traffic to your website through unpaid search engine results. In recent years, a great many business transactions have shifted online and law firm marketing has taken a similar turn as a result. Yourcontinue…

The Coronavirus pandemic has impacted businesses in the better building and clean energy industries. Consumer search and purchasing behavior has changed and there are still a lot of questions about how best to realign with home-owners and consumers in this new landscape. Below we are sharing what we believe to be some of thecontinue…

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google, and Facebook to announce the quality of their business publicly. The good news is thatcontinue…

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud ofcontinue…