Are you getting enough leads? How about sales—are your current sales contributing to significant year-over-year business growth? Is your phone ringing as much as you want it to?
The impact of COVID-19 has certainly caused a drop in consumer demand for contractors as homeowners now adjust to their new “normal.” On the flip side, it may not be an economic issue. Your contractor digital marketing company may be struggling to keep your website current with Google’s best practices, causing your site to drop in rankings. The company managing your PPC account might not be optimizing your campaigns to meet your leads goal, resulting in inflated costs for very little ROI. Whatever the case, you’re not alone. According to a study by ServiceTitan, only 45% of businesses in the contracting and construction industries are growing.
By now you should understand that your target audience is looking for your services online—consumers currently perform more than 1.6 million online searches for contractor services EVERY MONTH.
The good news is that there is a way for you to turn the tides and connect with these online consumers: digital marketing. With the right approach, your digital marketing strategy can give you the edge you need over your competitors and transform your website into a 24/7 sales rep for your company.
If you’re looking for marketing ideas to grow your construction or contracting business in 2020, look no further. Our top marketing strategies are proven to increase leads and sales.
Ready to grow your business?
Schedule a free personalized consultation to discuss your business’s unique marketing needs.