SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. Its endgame is to drive more visitors to a company’s site, increasing chances for more conversions.
Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally.
To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
There are several strides you can take to ensure that your local SEO strategy is optimal and effective. These steps include improving your website’s internal linking structure, ensuring your website is mobile-friendly, engaging with customers on social media, and ensuring your contact information (NAP) is consistent online.