There were 232,700,000 Facebook users in the United States in May 2020, which accounted for 70% of its entire population.

The majority of them were women – 53.9%.

People aged 25 to 34 were the largest user group (63,000,000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 6,500,000.





Audience Building

  1. Core Audiences – Define an audience based on criteria like age, interests, geography, and more.
  2. Custom Audiences – Get back in touch with people who have engaged with your business, online or off.
  3. Lookalike Audiences – Reach new people whose interests are similar to those of your best customers.

Core Audiences

With Core Audiences, you set the targeting rules. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria.

Location, Advertise in the cities, communities, and countries where you want to do business.

Demographics, Choose your audience based on age, gender, education, job title, and more. You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them.

Interests, Add interests and hobbies of the people you want your ad to reach—from organic food to action movies—and make your targeted ads more relevant.

Behavior, Target your ads based on consumer behaviors such as prior purchases and device usage.

Connections, Choose to include people who are connected to your Facebook Page or event or exclude them to find new audiences.

Custom Audiences

Get in touch with people who already know your business.

Custom Audiences allow you to connect with people who have already shown interest in your business, whether they’re loyal customers or people who have used your app or visited your website.

Contact lists, Connect with your customers and contacts on Facebook using information from your CRM system or email lists. You can even use the information you collect in-store for online retargeting.

Site visitors, Set up the Facebook pixel to automatically create a Custom Audience of people who visit your site or take certain actions there. With the pixel, you’ll be able to show people targeted ads for items they’ve previously viewed on your website. Learn how to set up your Custom Audience with the Facebook pixel

App users, If you’re a developer, install the Facebook SDK to create more relevant ads that drive people to take in-app actions like returning to a game, viewing an item, or making a purchase. Learn how to use app data for your Custom Audience

Insights?, Explore Facebook IQ to find insights about the attitudes and behaviors of the people who are important to your business.

Lookalike Audiences

Reach new people who are similar to your current customers.

Lookalike Audiences are a fast and effective way to connect with people likely to respond to your ads. All you need to do is create a source audience of people you know. Your ads will then reach people with common interests and traits.