Facebook & Instagram Advertising (Digital Marketing)
Start driving more traffic and capturing targeted leads to your website in a matter of days!
Facebook and Instagram share the most sophisticated advertising platform on the planet. In a matter of days, the Local Connect team will enable your business to attract new customers on two of the largest social networks.
Included in the service:
A Growth Expert will set up Facebook & Instagram’s micro-targeting features to reach your exact target audience.
After a brief consultation with you, our Growth Expert will select the best objective for your business, whether it’s new leads, traffic, brand engagement, app installs, video views, or one of the many others offered by Facebook.
Local Connect will also set up all of your ad sets (which are your groups of ads), set your budget and schedule, create the appropriate ad types, and ensure everything is ready for you to start finding new customers.
All packages include Retargeting, which automatically shows your ads to people who have previously visited your website within the last 180 days. For most businesses, Retargeting is hands down the most powerful way to attract new customers!
If your business is not on Facebook or Instagram at all, we will set it up for you for free.
Due to the complexity of setting up Facebook ads, please allow up to 5 days after purchase for our Growth Experts to consult with you and set up all of your ads and targeting correctly and accurately.
Set-up fee, Detailed Audience Targeting + Retargeting are included! We do everything required to launch and run your advertising for you! All advertising costs are included in one monthly price.
- We’ll deploy up to 4 custom ads
- Additional 500 – 5,000 visitors to your website (depending on the selected audience)
Google Advertising (Digital Marketing)
People search on Google 5.6 billion times per day! Advertising with Google can be one of the best ways to quickly promote your business anywhere when people are searching for services like yours. Our Growth Experts do extensive keyword research, deploy up to 2 custom ad sets per month, optimize each campaign and provide you monthly reporting.
Set-up, ad development, advertising text and images, detailed audience targeting & retargeting are included in all packages!
There are two main types of ads that Google delivers.
Google AdWords: Paid Search (Digital Marketing)
Google’s search ads, often referred to as PPC or pay-per-click, is exactly that. You choose the precise keywords and locations where you want your ads to show up and then “pay” a fee to Google each time someone clicks. PPC bidding and optimization is a complex topic that requires a specialized skill set and a lot of experience. This is one of those advertising areas where you can save a lot of money and time by having a professional team run and monitor your ads for you. We quickly identify your highest converting keywords and audiences and don’t waste your marketing budget on non-performing audiences, devices, ads, etc…
Nothing is more effective than Google Paid Search for time-sensitive businesses. For non-time-sensitive businesses, Google and Facebook tend to both perform but it usually requires some testing.
Time-sensitive: A home flood and disaster clean-up company. If someone’s house floods they look on Google for an emergency clean-up crew.
Time-sensitive: People searching for “lunch near me” are usually looking for a good restaurant to eat at in the next few hours.
Both: A real estate company could cheaply target people on Facebook with big life changes within 25 miles of their audience (i.e. couples that just had a baby or got married) or they could advertise on Google for more expensive terms like (homes for sale).
Non-Time-sensitive: Letting potential customers within 5 miles know that your (restaurant, yoga studio, construction company) has special offers available over the next month. Facebook would be better here!
Display ads are shown on websites all over the world and are a cheap way to look for new customers or retarget your existing website traffic. We’ve all visited thousands of news sites, blogs, and watched videos on Youtube that run display ads. These are usually very cheap and a great way to remind your past visitors to your website of why they should come back! In most cases, these ads are extremely effective as we target them to people already interested in your business.
Included in the service:
- After a brief consultation with you, our Growth Expert will set up and/or review your analytics and conversion goals to make sure we are optimizing your budget for exactly what you want more of (leads, store visits, app installs, phone calls, purchases, video views, etc..).
- Local Connect will also set up all of your ad sets (which are your groups of ads), set your budget and schedule, create the appropriate ad types, and ensure everything is ready for you to start finding new customers.
- All packages include Retargeting (via Display Ads), which automatically shows your ads to people who have previously visited your website within the last 180 days. For most businesses, Retargeting is hands down the most powerful way to attract new customers!