Google is hands down the easiest way to drive clients to a law firm.
- 96% of people seeking legal advice use a search engine.
- 74% of consumers visit a law firm’s website to take action.
The problem is, every law firm knows this and invests heavily into their SEO.
This has made the legal space one of the more competitive verticals in SEO.
According to the National Law Review, 96% of people seeking legal advice use a search engine in their research process and 74% of consumers visit a law firm’s website to take action.
Why do lawyers need SEO?
Data indicates that about one-third of consumers use a search engine to find local businesses on a daily basis. Mobile device usage has more than eclipsed desktop usage for location-based searches so it’s clear that consumers are using search engines as the dominant method for finding local businesses like law firms.
If it wasn’t obvious, law firms who want to generate leads and grow, need to have a presence in search engines.
How long does SEO take?
There are numerous factors that influence how long it takes for a website to rank for a given keyword phrase but they can all essentially be boiled down to the following:
- The competitiveness (demand) for the target keyword phrase(s).
- The degree to which a site has already been optimized.
- The amount of money and effort allocated to an SEO campaign.
In other words, the current condition of a site and how much is invested into it to rank impact how long it takes to achieve first position rankings. In general, it can take anywhere from 4 months to more than a year to get where you want to be.
Website changes to rank higher in search engines?
There are always onsite improvements and changes that need to be made but in terms of whether a site is built on a CMS or as a traditional custom site, it doesn’t really matter.
There are clear advantages to using a CMS (content management system) including ease of use, ease of updates, the ability to add functionality with no programming knowledge, and more consistency but not having a CMS does not automatically mean a site won’t rank well.
The cost can vary greatly for an SEO campaign. What an attorney pays for their campaign can be a reflection of their current resources, the amount of money it will take to gain market share in search, the competitiveness of their keyword phrases and their niche practice areas, and (to a smaller extent), the SEO company they go with.
SEO in the legal space is competitive and there’s no sign of this changing anytime soon. If you want to rank, you’ve got to do things the right way.
SEO is the core strength of our agency. However, when it comes to lawyer marketing, the right approach is to use a combination of services. It takes paid advertising and search engine optimization to boost and maintain a firm’s online presence. That’s why we have designers, developers, writers, marketers, and SEO experts to assist our clients in achieving their digital marketing goals.
You have goals for your firm, and we can help you reach them. We start by understanding your objectives, where you are currently, and where you want to be—so we can determine a plan and services that are right for you.
Simply put, prospective clients use organic search to find and hire law firms.
Arguably the most important aspect of an SEO campaign lies in measuring your return on investment (of not just money, but also time). After all, whether you hire an independent agency or you do the work yourself, you need to be sure that the seeds you’ve sown will bear the proper fruit.
If you find yourself in need of an impartial assessment of your firm’s SEO health, contact our expert SEO strategist today to discuss your options.
“Since we’ve been working together, the response time from my account manager and her team has been impressive. My questions are answered and any issues are resolved quickly. They are easy to work with, honest about whether our website marketing ideas will generate the impact we want, and I love the fact that I have one point of contact, regardless of my questions.”
Connecticut Divorce Attorney
“I like the personal attention that I get from the team, especially from Jessica and Rob. The entire staff is very professional, helpful, and knowledgeable in all areas of digital marketing. They are my experts. They respect my time, are always available, and did exactly what they promised”
David Goldman, Esq
Your website is an online representation of your firm. It’s your virtual office, and its design and structure will influence the way potential clients think of your practice. It must be professional, easy to navigate, and include the imagery, colors, and even the font that clearly conveys your unique image. The right website will play a key role in turning visitors into leads, and ultimately, into clients.
Search engine optimization (SEO) refers to your firm’s visibility online, specifically in search engines like Google, Yahoo, or Bing. The individual pages on your website can be found by voice, mobile, or desktop search if correctly structured and optimized.
It’s game-changing when your firm starts to appear on the first page of results for relevant searches. There are no shortcuts to get your site to rank organically. It takes time, attention, and continual updates in accordance with ever-changing search algorithms to succeed. Our SEO experts constantly work to keep our clients visible online using industry best practices.
Paid advertising offers a way to market your firm online, through pay-per-click (PPC) advertising. There are many different types, and diversification is a key part of getting the most out of this type of digital marketing for a law firm.
Our technology gives us an accurate, easy way to track all paid advertising campaigns across numerous channels, allocating your budget according to the keywords you want to target. We can adjust your campaigns to put more money on what’s working and less on what’s not. It’s smarter advertising, based on your needs.
Social Media & Content Marketing
Social media and content marketing are another piece of the legal marketing puzzle that must be put correctly in place in order to get your website to rank, compel visitors to contact you for a consultation, and convey the right visual identity.
Our writers know how to engage readers and improve your reach in your community through the messaging on your website, informative blogs, social media outreach, and more. Working closely with you, we’ll be your firm’s voice online.