Social media marketing can take several forms and fit any marketing budget. For example, any dental practice can build a Facebook page for free. If you currently have one, consider an audit to be sure it’s set up correctly. After setting up the best Facebook page for your dental practice, you can start posting for free right away. The best Facebook posts are interesting and engaging text, image, and video posts that share your practice culture and let people know what makes you different. Other social media sites like Instagram, Twitter, and Pinterest also allow you to build a free profile and share content for free.
One reason Facebook is a great social media site for dentists is because of its powerful advertising platform. Facebook ads are so powerful because of the speed, cost, and control you have over every aspect of your ad campaign, unlike traditional ads.
Facebook allows you to look into, control, and adjust nearly every aspect of your ad campaign in a matter of a few clicks. You can even run multiple versions of the same ad, a practice called split testing or a/b testing, where you change one part of an ad and leave the others the same to see what versions work best. For example, you can send the same offer to the same group of people but use four different images, and Facebook will show you which image performs better. When you find the best version, you can shut off the worst-performing ads with one click. You could also use the same image and target audience but change the offer to see which offer works best. The options are endless.
Additionally, Facebook allows you to have a lot of control over your target audience. This helps you only target people who you believe are likely to want to take you up on your offer. For example, you upload your patient list for ads about new or additional procedures that current patients are more likely to want than strangers with whom you haven’t built the right level of trust. You can also use your patient list to exclude current patients from new-patient promotions to avoid upsetting current patients by those offers.
Finally, another reason Facebook ads are so great is that they let you choose what action you want your ad to encourage, such as link clicks or video views, and will only charge you when that result occurs.
Facebook has proven to be one of the best and most flexible places to market your dental practice, starting from its free Facebook pages to its flexible, sophisticated ads platform available