Business owners realize they have to have an online strategy in order to be successful.
An effective online presence is one of the most profitable decisions a business can make. The way marketing dollars are allocated is very important. This is especially true for small businesses that have smaller budgets and unique needs. Return on investment is key.
Working with small business owners since 2005, it’s obvious most business owners don’t have the time to manage an effective online strategy. Often they invest in a mix of products, services, or software without a cohesive plan to maximize the marketing investment. This approach often wastes the business owner’s time, money and opportunity.
To maximize the budget and ROI a small business needs a strategy to be successful online. The pieces should all fit together leveraging the learnings and data to continuously tweak the online strategy and improve the effectiveness and impact on the business. Clicks, Facebook likes or website visits should not be the measure of online success for a small business. Success is engaging new customers to come in or schedule an appointment to come in. The lift in revenue and the size of the average sale. Success is engaging existing customers in meaningful ways to retain their business and referrals.
underscores the enormity of the opportunity as 46% of all Google searches are looking for local information. Underscoring the local opportunity, “Near me” or “close by” type searches grew by more than 900% over two years!
Every day, someone in your market is looking for the products or services your business, franchise or practice offers.
They will search for you typing or saying relevant keywords. What words would you want to be found for? What’s your niche or area to expand and grow the business? The businesses that have the most search engine ranking authority based on these searches, will be placed prominently on page one of the search engine results pages.
By design, when we are retained, our agency works with only 1 business in each vertical within a defined geographic area. We are laser-focused on your business strategy. Our goal is to save you time, money, and create more opportunities for your business through your enhanced online presence. Success online begins by putting your business in the right place, at the right time with the right message to connect with your next customer.
Let’s get to work!