Digital Presence in simple terms, ‘to show your business online’. Digital Presence matters whenever any person searches for your business online. Generating digital presence is really easy with the help of resources like a website, social media platforms, business directory listing, customer reviews, and other online sources.
- Create an engaging Website
- Social Media Presence (Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, Reddit, and more…)
- Business Listings (Google My Business, Yelp, Better Business Bureau, Trustpilot, and more..)
- Business Location Listing (Google Maps, Apple Maps, Bing Maps, and more..)
- Participating in Online Question-Answer Sites (Quora, StackExchange, Yahoo Answers, and more..)
- Local Directory Listing (YellowPages, Whitepages, Foursquare, and more…)
- Digital Advertising (Google Ads, FB-Insta Ads, Twitter Ads, Bing Ads, AdMob, and more…)
Anyone who has spent any amount of time working in search engine optimization (SEO) knows that the industry is always changing as the leading search engines constantly update and alter their algorithms. While SEO teams constantly try to capitalize on the newest rules to ensure their content achieves the highest possible rankings on search engine result pages (SERPs), search engines like Google and Bing are looking for loopholes and room for improvement to provide searchers with the best possible experiences and the most accurate search results.
The goal of every search engine is to quickly provide the user with the most accurate results for their searches. Search engines use various methods to match users’ queries to the most relevant results. The algorithms behind these search engines are constantly being tweaked, improved, and adjusted to provide better user experiences. To capitalize on how search engines function, it’s vital to fill your site and your blog with well-written, valuable content that appeals to your ideal customers.
In the early days of digital marketing, many unscrupulous content marketers simply uploaded content stuffed with keywords that were barely readable by human users. This content was intended to capture the attention of the earliest search engine bots, programs that crawl through online content to find keywords, links, and other data points to match the user input. This quickly became a trend, and leading search engines like Google took swift action to penalize keyword stuffing and other black hat SEO tactics.
Today, Google rewards websites for publishing relevant, high-quality content that appeals to a target niche. If you already invest the time and effort necessary for creating high-quality SEO content intended for human readers, you’re ahead of the curve.
Regularly take the time to research your market and your target customers. Consumer preferences change over time, industry trends shift, and the market may not be the same six months from now.
Essentially, you need to keep tabs on your niche and the customers within it as best as you can so you can continue to deliver the highest quality content and better experiences to keep them coming back to you for more.
Boost Your Digital Presence in 2020
You’ve probably developed a solid digital marketing strategy that works for your current goals, but it’s always worth investing some extra time and effort into futureproofing your marketing strategy.
As you develop your content marketing strategy for 2020, the following tips can help you be more successful and discover new ways of connecting with your target audience: