Rob Cullen was part of the original, award-winning, BizTravel.com team. In 1999 BizTravel was acquired by Rosenbluth International, the 3rd largest corporate travel company in the world generating over $6 billion in corporate travel revenue. At the newly formed Rosenbluth Interactive, as VP of Sales & Business Development, Rob created new revenue partnerships with Marriott Hotels, British Airways, American Airlines, and American Express. In 2003 American Express acquired Rosenbluth.
From 2005-2012, Rob was at the forefront of creating digital solutions for location-based SMB’s to acquire and retain customers, clients, and patients. As VP of Sales, Rob, and his 160 person team managed sales and partnerships for IAC‘s local properties including Citysearch, CityGrid, Insider Pages, Ask.com Local, and Urban Spoon. (acquired by Zomato in 2015)
Citysearch was one of, if not the first platform enabling “user reviews”. Rob was a leader in this conversation participating in industry events, including i-World Digital Expo, Streetfight, and International Council for Small Business discussing the impact and management of reviews and building an online reputation. Counseling thousands of business owners, they were the first to implement business response tools.
Rob is recognized as a local digital marketing expert. Google Adwords certified, Rob and the LCC team have an in-depth knowledge of Google-My-Business, SEO, and Facebook marketing.
The explosion of 3rd party marketing platforms, cloud POS, online ordering, and digital loyalty was a turning point. With literally thousands of options, it became overwhelming for small business owners. They were investing in expensive, fragmented, over-complicated software that often fell short of expectations.
“Our mission is to help business owners and marketing executives use technology and the Internet to improve their marketing performance. This starts by accurately tracking every aspect of the strategy. Tracking will provide insights about your business and will change the way you look at marketing. The data and insights derived enable businesses to eliminate ineffective strategies and quickly identify new opportunities to cost-effectively grow”.
GMB experts, with AdWords and Facebook marketing certifications, the LCC’s team strategies are proven to grow and retain sales and revenue.
Rob resides in Manhattan, NYC with his rescue dog Bo. He works with CityHarvest, God’s Love We Deliver, and GMHC connecting SMB’s with innovative ways to better serve the community.