Google aims to make it easier for service area businesses to get onboarded in GMB with a wizard tailored for the unique needs of businesses without a physical location. It allows the business to specify a service area rather than a static address.
Image credit: Google Keyword Blog
Service Areas Can Be Designated by Zip Code or City
Say you are a plumbing brand with thousands of licensed service area plumbers across the country. You may have dozens within a single large city. You can be precise in specifying which areas of large cities each of the individual businesses serve by using zip codes to define each one.
Or, where multiple cities are being served by a single franchisee or owner, you can have a single GMB presence for them, too.
Edit Your Service Areas As Needed
Once you’ve defined the service area for a location, you are not locked into that area. The settings can be adjusted as needed. Inside the GMB dashboard, you can also edit the “service area” and “storefront address” fields separately, removing one or the other if it is not applicable to that service area business.
Bringing It Together: Manage Your Service Area Businesses At Scale
Claiming, setting up, and optimizing your GMB profile for a small business is one thing. Multi-location brands and enterprises face unique challenges in ensuring brand controls and consistency while empowering local franchisees, managers, and owners to manage their local profiles across hundreds or even thousands of service areas.
Local Connect’s GMB setup can provide a dynamic locator and responsive pages for each of your service areas to drive engagement from online search to calls for local service. Listing Sync gives you unprecedented control of your online listings across the brand, ensuring data accuracy that instills trust in search engines and consumers.
Our team will create a custom solution to claim, set up, and optimize all of your service area GMB profiles, enhancing your online presence and driving business results in each of your service areas.
Take advantage of our complimentary local audit to discover the opportunities across all of your local markets. Create a Performance Report here for each of your locations.