What’s Included in Social Management?
An effective social media campaign involves time, skill, and strategy, and no two campaigns are exactly the same.
Your journey begins with a comprehensive consultation with an experienced social media strategist so we can gain a clear understanding of your goals, as well as what you’ve already tried, what’s working, and what isn’t.
We’ll then make recommendations for a tailored-to-you plan that will help your business reach more customers and bring in new business.
Our Social Media Management Pricing Packages can include:
Expert Social Media Strategy
Whether your business has been around forever or you’re about to launch the next big thing, our social media team will work with you to craft a strategy that is tailored to your business and designed to help you meet your goals and exceed your expectations.
Social Profile Creation & Optimization
Our social media managers will advise you on which platforms would be most beneficial for you to be active on.
They’ll help you determine where your target audience spends most of their time, and which platforms your most successful competitors are leveraging.
When you know where your audience is, you’ll know that you’re reaching just the right people with the most effective messaging.
Social Media Posts to Keep Your Social Calendar Full
Keeping your social media profiles active and up-to-date so your customers know they can count on you takes more than just posting once a week. It’s a time-consuming task and finding just the right content that your customers want to read and share can be tough.
Our social media management packages will include professionally-written posts for each of your chosen social media profiles.
Staying active and engaged with your audience is essential for maintaining contact with your target audience, and regular posts will go a long way towards building an active and engaged audience of prospects and customers.
Our social media experts will keep your social calendar full with a mix of promotional brand content, engaging visuals, and curated content.
Promotional Brand Posts
We can help you develop promotional brand posts for your social media platforms so that your brand becomes more visible to the public in the most engaging way possible.
Strategic posting of promotional posts along with curated content (see below) will avoid oversaturation of your brand to consumers, while at the same time making your company a regular presence on your audience’s newsfeed.
Curated content is engaging, shareable content curated from sources other than your brand. By sharing posts of complementary businesses, industry influencers, and other well-respected publications, we will provide your audience with a variety of content geared towards their interests.
By sifting through all the high-quality related content across social media, we’ll be able to offer the very best content that is already available online, increasing the viewing or reading experience of all your followers.
Optimized Brand Graphics
Our graphics design team is experts in optimizing brand graphics for social media. We’ll make sure your brand is represented visually and consistently across your social profiles, so no matter where your prospects are spending their time, your brand will be recognizable.
There’s no overstating the importance of graphics and visuals, especially when it comes to brand awareness, so this is an area you just have to get right. Anything which directly represents your brand must be a great visual depiction of your values, your mission, and what your company is all about. That’s what our team will strive to achieve in optimizing your brand graphics.
Spam & Customer Service Alerts
No one likes spam. We’ll make sure your profiles stay spam-free by removing unwanted posts and blocking repeat offenders whenever possible, and customer service alerts will keep you in the loop when a customer is ready to reach out for more information or has a question about your products or services.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
We’ll help you plan the best ways to engage with your followers on social media, and interact with them on your behalf, saving you valuable time.
Interacting with your audience is critical for the preception of your brand on social media, especially considering that most people expect brands to offer some level of customer service on their social media profiles.
Engagement might consist of participation in groups or online communities, or it might be that one-on-one exchanges are optimal for the kind of engagement that is most advantageous for your business.
Regular Content Review & Transparent Reporting
Your social media management package includes regular reviews of the content posted on your behalf. Your social media manager will work with you to understand your brand’s voice and tone so posts will fit your company’s personality perfectly.
We believe in transparent reporting, so together we’ll review the results generated by your social media campaign and set goals to take them to new heights. You’ll never be in the dark about what’s working and what isn’t working again.