Organic Search (SEO) is a marketing strategy to drive qualified visitors to a website. Contrary to search engine marketing (PPC), SEO is not an advertisement and website owners do not pay to be listed there. Search engine optimization tactics raise the position on a search results page for certain keywords and phrases. The traffic acquired through organic search results is free traffic. SEO is an investment that takes time to achieve, but once you start to appear on page 1 for relevant searches, it’s genuinely game-changing!
Unlike pay-per-click (PPC) marketing, there is no charge per-click on organic listings. Statistically, organic search results receive the majority of the clicks on a search results page. Organic website visitors also tend to be more qualified and in our experience convert at a higher rate. Contact us for a free blueprint including a quote to get started.