Grow Your Practice With Veterinarian SEO
We love our pets and look to a veterinarian to help us provide the best care and life to them. We know the experience of searching for, working with, and maintaining a long-term relationship with a veterinarian, clinic, groomer, or animal hospital.
While we all seem to shop online, the no substitute for our local pet stores and services. The search for those local pet services starts online.
So how can you help them find your business online and convert to your next customer?
First, ask yourself, what are the goals and expectations behind investing in an online presence?
Meet Bo, our Local Connect office dog!
If there is a need for some quick results, pay-per-click (PPP) advertising is the direction to take. If you accurately target the right consumers with the right message, it will get the job done. PPC can produce quick results but it can be expensive and there’s no long-term value. Once you stop paying, your business will disappear from the relevant search results.
Also, consider that while people do click on paid ads, it’s just a very small percentage. The current number out there today states that less than 10% of people actually click on paid ads. That’s right, around 94% of all search traffic goes to organic results over paid ads.
Search engine optimization (SEO) improves your website’s visibility in the organic search results on Google, Bing, and other search engines. Using veterinary SEO is essential because 80% of consumers do their research online, whether for a product, service, or veterinarian.
Our veterinarian SEO Services
When you partner with Local Consumer Connect for veterinarian SEO, you receive:
- Custom veterinary SEO strategy
- Dedicated account manager
- Complete SEO audit
- In-depth competitor analysis
- Optimized content
- Phone call, lead, and revenue tracking
- Regular reporting
- AI-powered marketing automation
- And more
We customize SEO and local SEO plans to your practice. This personalized approach allows us to develop a strategy that matches your needs and achieves your goals for veterinary SEO.
What is veterinarian SEO?
Reach pet owners locally with our local SEO services, which include Google My Business optimization, custom content, and more.
Veterinarian SEO uses multiple tactics, like keyword research, page speed optimization, and content marketing, to improve your visibility, which can help your practice attract more traffic, patients, and revenue.
Why is veterinary SEO important?
Today’s pet owners (much like other customers) begin their searches for veterinary care online. They use search engines like Google to find “veterinarian in [their city]” or look for information like “when to get a kitten spayed”.
They’ll read through the search results, then choose the one that’s most relevant to their needs. This means if you want those searchers to bring their pets to your veterinary center, you need to rank well for the keywords they’re searching.
Once you rank well for those keywords, you’ll attract visitors to your site that are interested in learning more about your center and services. So unlike traditional advertising methods like TV or radio ads, which reach a wide audience (whether pet owners or not), SEO reaches the people who are actively searching for veterinary care.
SEO is an ongoing process and involves making improvements on your site while building your authority online. It can be a time-intensive strategy, but it’s well worth the results. As a full-service agency, we work as an extension of your business, providing you with a complete marketing team that includes SEOs, web developers, copywriters, and more.
If you have questions about our veterinarian SEO services, you can always contact our team. Chat one-on-one right now by calling us at 646-207-2282 or contact us online and tell us about your practice, needs, and goals for SEO.
How to Get Started with Veterinary SEO
If you’re new to SEO, here are four steps you can take to optimize your veterinary site for search engines.
1. Keyword research
Before you optimize your site for search engines, you’ll need to determine the words and phrases pet owners use when searching for your services. After all, you don’t want to waste your time optimizing your pages for terms that no one wants.
You can find the most relevant keywords for your site by doing keyword research. There are many tools you can use to identify how people search for veterinary services and how difficult it is to rank for any given keyword.
As you do your research, you’ll want to focus on long-tail keywords. These longer and more specific keywords are easier to rank for.
This means that even though fewer people may search them each month, they’ll ultimately bring more qualified traffic (and potential clients) to your site.
2. On-page optimization
After you’ve determined the keywords you want to target, you’ll need to incorporate them on different elements throughout your site.
It’s generally a good idea to target one keyword per page, and you can include the keyword in that page’s title, headers, meta description, and body copy. This helps search engines understand what the page is about and show it in search results.
You should only use your keyword where it fits naturally. Although search engines rank your pages, human readers are the ones that actually want the information.
So if your copy is stuffed full of keywords that don’t make sense, your search engine rankings will suffer.
3. Content creation
People have lots of questions about pet care, and as a veterinary expert, you’re uniquely qualified to answer them. The easiest way to do that is to add a blog to your site.
You can create posts based on common questions like “what type of food should I feed a new puppy?” or “should I brush my dog’s teeth?” Then, you can optimize these pages for those keywords so that when users search for them, they’ll find the information on your site.
This not only helps attract traffic to your site but also allows you to build trust with pet owners. So even if their question doesn’t warrant an immediate trip to the vet, they’ll remember you later when it comes time for an appointment.
4. Link building
Another huge factor in your site’s ability to rank well is how authoritative search engines believe it is. They determine this based on how many credible sites link to yours.
If lots of trustworthy, reputable news sites, blogs, and other publications link to your veterinary center’s website, search engines know that you have valuable information to offer. As a result, search engines will rank your pages higher in their results.
However, building links is more challenging than changing the titles and headings on your pages. You’ll need to reach out to other site owners and explain why your site is worth a link. Once you do, they’ll link to you and you should notice a corresponding improvement in your SEO analytics.
Want to speak with an expert? Call us at 646-207-2282
Grow Your Practice With Veterinarian SEO Services
If you want to bring more pet owners to your veterinary practice, you need to make it easy for them to find you online. And if you’re ready to start using vet SEO, Local Connect can help.
We have years of experience creating successful SEO strategies for our clients, and we’ll do the same for you.
Contact us today to learn more and speak with a strategist about our SEO services!